Newey & Eyre has chosen hybris for its new B2B e-commerce solution, Neweys Online. As a leading electrical supplies distributor, Neweys chose hybris for its multi-channel capabilities and its B2C customer experience.

“The prime objective behind our decision to invest in Hybris Commerce for Neweys Online was to offer our customers greater flexibility in the way that they order and receive goods and services and to put in place a web strategy that would keep the branch at the heart of all customer interactions,” says Paul Parker, CIO at Rexel UK, who own Newey & Eyre.

With hybris, Newey and Eyre will now benefit from a fully integrated service, real-time customer-specific pricing, best in class merchandising, improved personalisation of services to B2B customers.